I pick up the pieces when tech breaks your heart.


WHAT I DO

Note: For 2022 and beyond, I am restructuring the way I do much of my work and will be offering Tech Day Intensives where I focus my eyes, ears, and brain 100% on YOUR business for that day so that you can be taken care of and ready to move forward more quickly. Stay tuned for more info! I will continue to offer limited à la carte services such as Facebook Business Manager audits, pixel installation, and troubleshooting/diagnosing.

Facebook Pixel + Pinterest Tag

If you don't have the Facebook pixel and Pinterest tag installed on your sites/shop with important conversion events firing, you are missing out on vital data that will help you retarget traffic and increase conversions. I am a pro at setting up and testing tracking.

General Tech Setup

Whether it's creating products in ThriveCart, setting up automations in ConvertKit, getting a Deadline Funnel campaign ready to go, or building a course inside Teachable, you can pass along your content and I'll handle everything on the back end.

Connecting Your Funnel Steps

Maybe you don't have any trouble with the actual setup on your various platforms, but when it comes to getting all the pieces integrated and functioning as an entire system, you're pulling your hair out strand by strand. I can relieve that stress for you.

Troubleshooting

I'm like your personal Business P.I. I have a knack for figuring out where to look and how to spot what is causing issues with your pixel, inside your platform, or between your funnel steps.

Tech Fixes

Not only am I a whiz at getting to the bottom of tech issues, I am also skilled at fixing them. Even if a platform is not as familiar to me, I am rarely unable to solve the problem.

And More!

No matter the issue, when you're stuck and you need someone to come to your rescue with tech answers and solutions, I'm here for you!


WHERE I DO WHAT I DO

I have experience with these platforms and the skills to tackle others. I love a challenge!


WHY I SHOULD BE YOUR TECH BFF

beth anne schwamberger

brilliant business moms

"Melissa is my go-to person for all my tech troubles! She can research and find the answers to just about anything, and she's a fast implementer too! Melissa thinks through all the details and works behind the scenes to get things done! I trust her judgment and her skill above anyone else when it comes to helping me with tech support, set-up, and solutions.

Here's a little secret you might not know: There are VERY FEW people who actually understand what the Facebook pixel is and how it works. Melissa is one of those people! She's helped me and hundreds of my students to set-up their pixels correctly, troubleshoot issues, and make sure every single event fires at exactly the right time. The second secret you need to know: If your pixel isn't firing correctly at exactly the right moments -- you're missing out on profits and sales. Pixel set-up and data is everything when it comes to running successful Facebook Ads. Melissa is the only person I trust to handle my pixel!"


monica froese

redefining mom

"Melissa has been a total game-changer in my business with helping me troubleshoot complicated funnel and ad tech problems. I'm no stranger to working with online tools and it's rare I can find someone who understands my complicated questions. When I met Melissa, I was so relieved to have someone to help me figure out the really complicated issues that no one else understands, like passing dynamic values for advertising and figuring out why ad stats don't match a sales funnel.

Melissa also set up my entire Shopify store from scratch which is something I wanted to do for years. On top of that, she's the tech mentor in my Pinterest advertising student group where she helps my students install their Pinterest Tag correctly. She really is my Tech BFF! I do not hesitate at all to recommend her."


anna geiger

the measured mom

"Melissa took just an hour to figure out something that would have taken me days. She made sure I had everything I needed, including a video explanation of the issue without tech-speak. She's quick, efficient, and friendly. I highly recommend her services!"

oindrila bhar

diy style

"Melissa guided me through a FB pixel related issue that cropped up while my ads were running. I was at my wits end trying to figure it out by watching YouTube tutorials and reading blogs but she was able to spot the issue and guide me through the solution."


wendi eva

breathingrooms

"Melissa is brilliantly tech savvy, and Your Tech BFF is the perfect outlet for her gifting! Your Tech BFF is designed to help people with the behind the scenes tech of their online presence— you know, the part that small business owners, like myself, hate doing because it takes away from the front end tasks involving our clients and the things we love creating!

Not only is Melissa a focused and adept researcher, but she actually LOVES trouble-shooting and she is a getter-doner to the 10th degree! Top that all off with the sweetest personality and the heart of a teacher, and that’s what you get when you hire Melissa!

I can’t recommend her highly enough!"


HOW TO GET STARTED

First, what do you need?

Facebook

Business Manager Audit

$125

Does your Business Manager confuse you or feel like a tangled mess? Is all this talk about standard events and aggregated event measurement making your brain explode? I want to help get you to the point where it's in tip-top shape and can function as the powerful tool it's meant to be.

With my audit, I will go through your Business Manager with a fine-toothed comb and assess it on multiple points including security, connected accounts, pixel health, domain verification, event configuration, error messages, and warnings.

I check where your pixel is installed & firing and which events are (or aren't) being reported.

My audit includes a video of everything I found and recommend, along with a list of action steps.

Many clients express gratitude afterward because they felt so lost prior to the audit and end up with a clearer understanding of the pixel and the rest of their assets inside Business Manager.

Includes:

  • Temporary admin access to Business Manager

  • Checking the security of your account to help make it less likely to be disabled

  • Assessing pixel health to detect potential issues with installation

  • Making sure data sources and ad accounts are connected/disconnected where appropriate

  • Determining whether or not you are compliant with domain verification and event configuration

  • Looking into any error messages or warnings you may have received in Diagnostics or inside Ads Manager

This service is a smart choice for both business owners who are new to Business Manager and unsure about how to use it, and business owners who have been running ads for some time but realize they don't fully understand Business Manager or know if things are set up correctly.

Pixel Installation

Starting at $75 for one site*

Having the Facebook pixel installed on your site(s) and correctly reporting relevant actions taken by your visitors is vital in order to be able to run effective Facebook ad campaigns.

Let me take care of setting it up for you!

Includes:

  • Temporary admin access to Business Manager

  • Installation of base pixel on 1 site/platform

  • Addition of Standard Event code (lead, add to cart, purchase, etc) on up to 2 pages/products

  • Testing to make sure events are firing correctly

*Discount available for installation on 3+ sites or for 5+ pages/products on one site. Submit details for a quote.

Pixel Troubleshooting

$95 for a 45-minute session*

Pixel not firing correcting? Events being doubled up? Purchase value not being reported? Can't figure out why your sales aren't being attributed to your ads? I'm a ninja at troubleshooting the Facebook pixel!

Time starts once I have the info and access I need. When finished, I send over a Loom video of what I found, what I did, and any recommendations I might have.

For more extensive troubleshooting, I touch base after that initial 45 minutes and send the video, and you can decide to either tackle any further application yourself or have me continue with applying the fixes/doing the additional work. But for most focused jobs, 45 minutes is all it takes to get someone sorted and on her way.

Includes:

  • Temporary admin access to Business Manager

  • Temporary access to site(s) where your pixel is installed that could be the source of the issue(s)

  • Assessment of errors in pixel installation and/or reporting

  • Fixing issues related to incorrect installation

  • Testing of events to make sure everything is firing correctly after fixes are applied

*$75/hr (billed in 1/2 hr. increments) for additional time on the same job beyond the initial 45 minutes

Domain Verification & Event Configuration

$75 for 1 domain; $50 for each additional domain*

Did seeing that red warning banner across the top of your Ads Manager make you hyperventilate?

Apple's AppTrackingTransparency (ATT) prompt is not something to fear, but it should definitely not be ignored.

If you optimize your ads for non-prioritized events, your ads won’t deliver to and report on people who opt out of tracking on their Facebook or Instagram apps on an iOS 14.5 or later device.

Making sure your conversions happen on a domain you own and for which events have been configured will put you in the best position when it comes to ad delivery and reporting.

Includes:

  • Temporary admin access to Business Manager

  • Temporary access to site(s) where your domain is registered (name registrar or web host)

  • Getting the domain(s) to show as verified inside Business Manager

  • Following verification, adding pertinent events for each domain and configuring them in the Aggregated Event Measurement tool

*Bundle with Custom Domain Setup and Connection (below) and receive a discount.

Custom Domain (Subdomain) Setup and Connection

$75 for 1 custom domain; $50 for each additional custom domain*

This service is related to Domain Verification (see above).

It's not possible to verify a subdomain that's being "rented" to you (e.g. yourbusiness.thrivecart.com, yourschool.teachable.com, etc.). It's owned by another business.

I will set up a subdomain of a domain you own and connect it to the platform you're using, so that the events are firing from your verified domain and can be configured.

Includes:

  • Temporary admin access to Business Manager

  • Temporary access to site(s) where your domain is registered (name registrar or web host)

  • Connecting your subdomain to your platform and making it the primary domain

  • Testing events to get them to start firing from your domain

*Bundle with Domain Verification & Event Configuration (above) and receive a discount.

Business Manager Setup

$75

Are you ready to start running Facebook ads but find yourself procrastinating because you're overwhelmed by the thought of not knowing how to set things up on the back end... or of messing it up?

With this service, I will walk you through creating the Business Manager shell (since it has to be done from your personal account), and then I will jump in there and finish the setup, including creating your ad account and pixel and connecting them.

I will also create a document for your reference that includes your pixel ID, base pixel code, and the most commonly used standard event codes so that installation on your sites will go more smoothly. (Or you can just have me do all the installation as well!)

Includes:

  • Helping you create your Business Manager account

  • Temporary admin access to Business Manager

  • Creating your ad account

  • Creating your pixel

  • Connecting your ad account and pixel

  • Setting up 2-factor authentication for your Business Manager to protect your account

This service is PERFECT for students who desire to join Beth Anne Schwamberger's FB Ads Intensive, particularly in conjunction with my Pixel Installation service. With these two things in place, you'll have everything set up AND your pixel tracking and reporting data well ahead of the game!


Pinterest

Pinterest Tag Installation

Starting at $75 for one site*

Having the Pinterest Tag and event code installed on your site(s) and reporting relevant actions taken by your visitors is required if you want to run conversion campaigns on Pinterest.

Let me take care of setting it up for you!

Includes:

  • Temporary access to your Pinterest account

  • Installation of base tag

  • Addition of Event code (lead, add to cart, checkout, etc) on up to 3 pages/products

  • Testing to make sure events are firing correctly

*Discount available for installation on 3+ sites or for 5+ pages/products on one site. Submit details for a quote.

Pinterest Tag Troubleshooting

$95 for a 45-minute session

Tag not firing correcting? Events being doubled up? Purchase value not being reported? Can't figure out why your conversions aren't being attributed to your ads? I can diagnose what is up with your Pinterest tag and fix it!

Time starts once I have the info and access I need. When finished, I send over a Loom video of what I found, what I did, and any recommendations I might have.

For more extensive troubleshooting, I touch base after that initial 45 minutes and send the video, and you can decide to either tackle any further application yourself or have me continue with applying the fixes/doing the additional work. But for most focused jobs, 45 minutes is all it takes to get someone sorted and on her way.

Includes:

  • Temporary access to your Pinterest account

  • Temporary access to site(s) where your tag is installed that could be the source of the issue(s)

  • Assessment of errors in tag installation and/or reporting

  • Fixing issues

  • Testing of events to make sure everything is firing correctly after fixes are applied

*$75/hr (billed in 1/2 hr. increments) for additional time beyond the initial 45 minutes


Other Tech

Various Tech Needs

Prices vary

Please see the note in red (below) regarding my Tech Day Intensive. More details are coming, but feel free to submit the form for more immediate information.

Examples:

  • Google Analytics setup on all sites with cross-domain tracking in order to view ads attribution

  • Interactive Google Data Studio dashboards

  • Conducting a tech + details audit of your sales funnel

  • Creating products in ThriveCart, Shopify, Etsy, etc.

  • Setting up a Deadline Funnel campaign

  • Building a course in Teachable

  • Setting up automations in ConvertKit

  • Making style adjustments on a Carrd site

  • Shopify store setup

  • .And more! Just ask.

Note: For 2022 and beyond, I am restructuring the way I do much of my work and will be offering Tech Day Intensives where I focus my eyes, ears, and brain 100% on YOUR business for that day so that you can be taken care of and ready to move forward more quickly. Stay tuned for more info! I will continue to offer limited à la carte services such as Facebook Business Manager audits, pixel installation, and troubleshooting/diagnosing.

To get started, fill out the form below. If you need a Business Manager Audit, I will send an invoice and finish your job within 2-3 days. For all other work, please provide as much detail as possible and I'll be in touch!


FAQs

Can I hop on a call with you to tell you what I need?

While you would probably get on the phone with your BFF in real life, I have found it works best when communication about online tech is in written form. I often have to go back and forth a bit with a client as I'm troubleshooting or doing tech setup, and it's imperative that I'm able to easily refer back to the exact information that was provided. I love receiving screen recordings, so if it would be easier for you to explain on video, feel free to include a Loom link in addition to any written info that is requested.

Can we get on Zoom so you can walk me through fixing my issues?

I don't use Zoom meetings in my workflow, because my troubleshooting gets a bit short-circuited when I have to be verbally processing my thoughts or trying to talk someone through where to click, etc. However, I do record a Loom video with each job so the client knows exactly what was found and how it was fixed, for future reference.

What if my need involves a platform that's not on your list?

Please fill out the form anyway! The main way I've learned how to navigate and troubleshoot in a variety of platforms is simply by jumping in! I love adding to my experience, so don't hesitate to ask.

Will you create a landing page for me from scratch?

While I'm actually pretty good at writing copy, I dread the very thought of it. I'd rather troubleshoot the most perplexing tech dilemma any day! I'm happy to help with the structural and tech aspects of setting up your opt-in page, tripwire page, sales page, etc., but the copy and images are up to you. :)


melissa kaiserman,
your tech bff

HI! I'm Melissa, and I'm crazy about tech... which causes some people to think I'm just plain crazy!

Troubleshooting, problem-solving, and creating systems are my favorite things to do. I've had the opportunity to practice and hone my skills while working with many different clients, both in ongoing business relationships and with one-time projects. I love serving small business owners.

If it makes you want to throw your laptop, it's probably right up my alley!

© Melissa Kaiserman, Your Tech BFF

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